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PORTFOLIO / 2024 — 2026

Ideas / built / to
/ perform.

A creative studio for brands that want to be remembered. We design, film, and run the campaigns that move the needle.

WHO WE ARE

A full stack creative studio. One team. Every pixel.

Ink N Vector is a creative studio built to make brands impossible to scroll past. We sit at the intersection of strategy, design, and performance — the rare studio that can take a brand from logo to launch to scaling Meta campaign without handing it off three times.

From cinematic ad films to retainer-led social, we're built for brands that care about how they look and how they perform.

We don't pick between beautiful and effective. We deliver both, on the same brief.
STUDIO PRINCIPLE / 01
SELECTED PERFORMANCE / 2024 — 2026

Across sectors. Across channels.

A snapshot of recent campaign work across organic and paid. Real metrics, real engagements. Client identities held confidential.

01CULTURAL FOUNDATION

Organic content engine that punched above its weight.

INSTAGRAM / ORGANIC / 4 MONTHS
Views78.7K
Interactions3,000
Engagement+106.7%
Ad spend$0
02PREMIUM LIFESTYLE RETAIL

A launch from zero, mostly organic.

INSTAGRAM / HYBRID / 4 MONTHS
Views7,333
Reach+3,000%
Organic94%
Interactions221
03FINANCIAL SERVICES

Thought leadership for a B2B audience.

LINKEDIN / ORGANIC / MONTHLY
Impressions12.2K
Reach5,600
Clicks1,200
Page views761
04HEALTH & WELLNESS

Two concurrent Meta campaigns, one restricted category.

META ADS / PAID / ONGOING
Combined reach263K
Clicks10,034
LP views4,721
CPR$0.79
01
THE CHALLENGE

Drive qualified traffic. Beat the benchmark.

A national tourism body needed to scale awareness without burning budget. Internal benchmark: $0.061 per LP view. Category heavily restricted by Meta. Brief: do better, same spend.

SECTOR
TOURISM & TRAVEL
SERVICE
META ADS
DURATION
64 DAYS
REGION
CONFIDENTIAL
THE RESULT

The result. Uncut.

57,095 LP views at $0.0347 each, 43% below benchmark across 64 days and three optimisation periods.

IMPRESSIONS
2.24M
REACH
730K
LP VIEWS
57,095
PEAK CTR
9.23%
BLENDED CPR
$0.03
BEST CPC
$0.01
BELOW BENCHMARK
43%
PERIODS
3
01

Cinematic creative built for the scroll

02

Smart audience layering

03

Period-over-period optimisation

02
SECTOR
HEALTH & WELLNESS
SERVICE
META ADS
FORMAT
2 CONCURRENT CAMPAIGNS
REGION
UNITED STATES
COMBINED REACH
263K
TOTAL CLICKS
10,034
TOTAL LP VIEWS
4,721
BLENDED CPR
$0.79
FREQUENCY
1.55-1.93

A wellness brand running two Meta campaigns at once.

US-based wellness brand in one of Meta's most restricted categories briefed us to run two concurrent campaigns — a membership acquisition push and a Mother's Day seasonal. Challenge: keep CTR healthy and CPR low across both. Result: 263K combined reach, 10K+ clicks, blended CPR of $0.79, frequency held under 2x. Clean delivery, no over-serving.

Two campaigns, one restricted category, zero audience fatigue.
STUDIO PRINCIPLE / 02
03
WHAT WE DELIVERED
Hero Film90S · 4K
Social Cut Downs14 VERSIONS
Paid PerformanceMETA · YOUTUBE
Stills Library120+ IMAGES
Brand RefreshVISUAL DIRECTION
SECTOR
HOSPITALITY & LIFESTYLE
SERVICE
CINEMATIC AD FILM + PAID
DURATION
6 WEEKS
OUTPUT
2 FILMS, 14 CUT DOWNS

A property that needed to feel like a destination.

A boutique property briefed us to produce a hero film to carry an entire seasonal campaign. Two on-site shoot days, one cinematic edit, and a 14-version cut down kit for paid social and OOH.

From script to screen in six weeks. The kind of pace boutique brands need.
STUDIO PRINCIPLE / 03
BRANDING & IDENTITY

Brands built to last longer than the trend cycle.

From naming to launch kits, we build identities with depth, systems, and a point of view.

01

Wellness Studio Identity

Logo, palette, photography direction, full brand book. Launched in 6 weeks.

02

Boutique Hotel Refresh

Visual identity rebuild. Print, digital, signage, web.

03

F&B Concept Brand

Naming, identity, packaging, menu design, social toolkit.

04

Lifestyle E-Commerce

Strategy, identity, Shopify build, launch campaign.

05

Tourism Sub-Brand

Campaign identity for a national initiative. Print, digital, OOH.

06

Wellness Product Line

Packaging across 9 SKUs. Print ready, retail tested.

07

Hospitality Group

Master brand and three sub-brands. Style guide, asset library.

08

Personal Brand Identity

Founder-led wellness brand. Identity to launch in 4 weeks.

IDENTITIES BUILT
20+
AVG LAUNCH TIME
5 Weeks
INDUSTRIES SERVED
7
REPEAT ENGAGEMENTS
85%
CLIENT WORDS

What our clients say. In their own words.

We collaborated with Ink N Vector on a video project and social media campaigns for our brand, and the results were outstanding. The video beautifully captured our journey, showcasing the passion and craftsmanship behind our gemstone artworks. Their team also managed our paid social campaigns targeting USA and UK markets, which significantly boosted our sales.

CHALINDA AMARASINGHE
FOUNDER, GEMARTRY
★★★★★

As the proud owner of Sigiriya King's Resort, I can't thank the team enough. Their social media expertise has elevated our brand presence, and their creative touch in designing our brand identity has been nothing short of magical.

KALIKA PERERA
OWNER, SIGIRIYA KING'S RESORT
★★★★★

I highly recommend Kalum for his exceptional work in marketing design. Visually stunning, delivered with impressive speed and quality. A true professional.

HASHINI DILSHANI
CEO, SERENDIB GREEN PLANTATIONS

Thank you for your hard work and dedication. We really appreciate your support in our mission to empower more women in the industry.

IRSTEL JANSEN
DIRECTOR, SUSTAINABLE SRI LANKA
HOW WE WORK

A four step process. Built for clarity, not ceremony.

01

Listen.

We dig into the brand, audience, numbers, goal. No assumptions. We define success before we touch the work.

02

Plan.

Clear strategy with timelines, deliverables, KPIs. Signed off before production. No surprises.

03

Build.

Design, film, write, ship. Weekly check-ins, milestone reviews. Fast, never rushed.

04

Optimise.

Launch is the start. Track, learn, refine. Every campaign feeds the next.

LET'S BUILD SOMETHING

Your brand, next.

If you've made it this far, you already know what we do. The next step is a conversation. Tell us about the brand, the goal, the timeline. We'll come back with a plan, a price, and a point of view.

WEB
inknvector.com
INSTAGRAM
@inknvector