
Branding
Why Most Brand Guidelines Collect Dust (And How to Fix That)
8 MIN·MAY 2026
Colour gets the headlines, but typography does the heavy lifting. The right typeface makes a brand feel established before a single word is read. The wrong one makes it feel like it is trying too hard.
Every brand we build uses three typefaces: a display face for headlines, a body face for reading, and an accent face for moments of personality. Three is enough. More is decoration.
When a brand uses these three well, the result feels intentional at every scale — from a billboard to a business card.