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BLOG/Branding

Typography Is Your Brand's Body Language

Ink N Vector·FEB 2026·5 MIN READ
Typography Is Your Brand's Body Language

Colour gets the headlines, but typography does the heavy lifting. The right typeface makes a brand feel established before a single word is read. The wrong one makes it feel like it is trying too hard.

Our Three-Type System

Every brand we build uses three typefaces: a display face for headlines, a body face for reading, and an accent face for moments of personality. Three is enough. More is decoration.

  • Display: DM Serif Display. It says "we have something to say and we are not whispering."
  • Body: Inter. Clean, modern, readable at any size. The workhorse.
  • Accent: Cormorant Garamond Italic. For the moments that need warmth and poetry.

When a brand uses these three well, the result feels intentional at every scale — from a billboard to a business card.

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